La guia principal per dissenyar l'etiqueta del vostre pot de mel
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Taula de continguts
Els bons dissenys d'etiquetes de pots de mel donen bones primeres impressions
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Comprèn els teus clients de productes de mel
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Preu
Ingredients: d'origen local, processament mínim, natural i orgànic
Sostenibilitat: Produït de manera sostenible, envasos responsables i ús mínim de pesticides.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Amb un enfocament en aquestes propostes de valor i missatgeria eficaç a través d'un bon disseny, sortir volant dels prestatges pot ser més fàcil del que penseu.
Com dissenyar l'etiqueta perfecta del pot de mel
Quan es dissenya una etiqueta de producte per a una indústria consolidada com la mel, les marques han d'estar familiaritzades amb els clients recurrents alhora que capten l'atenció dels compradors-primers entre la competència.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Utilitzeu elements de disseny d'etiquetes associats a la mel
La naturalesa mateixa de la mel fa pensar en moltes imatges:
Made by abelles
Created in ruscs bresques
Taken from flors
Loved by óssos
Collected in pots de mel
Aquests són fets universals coneguts tant pels fabricants com pels consumidors. Són els fets divertits sobre la mel que podem parlar de manera creativa.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is indústria reconeixement.
Deixa que la teva mel d'alta-qualitat brilli amb un disseny d'etiqueta senzill
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve Reconeixement de marca. Sovint, això es pot aconseguir mirant fora de la vostra pròpia indústria i en les tendències dels altres per descobrir opcions d'embalatge úniques.
Una de les tendències més noves fins ara és la del disseny d'envasos minimalistes. Aquests estils permeten que el producte parli per si mateix i presenten una còpia limitada d'imatges per cridar l'atenció. En canvi, utilitzen els detalls d'aspecte brut del seu producte per vendre'ls als clients.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For medicinal natural products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Informació per incloure al disseny de l'etiqueta del vostre paquet de mel
A l'hora de dissenyar l'etiqueta de la mel no s'ha d'oblidar la informació que obliga la llei a imprimir-hi. Aquest tipus d'informació pot ocupar un espai valuós a la vostra etiqueta, però també pot ajudar a que la vostra marca creixi si s'utilitza correctament.
Informació nutricional de la FDA
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Informació de contacte
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Aquesta és una bona oportunitat per promocionar la teva presència en línia!
Donar als vostres clients diverses maneres d'informar-vos de la seva experiència amb el vostre producte us emmarca com a empresa amb ganes de connectar-vos. Aquesta connexió fa un llarg camí per forjar vincles amb els vostres clients i donar-los un incentiu per compartir-vos amb els altres.
Material d'embalatge de mel i disseny d'etiquetes
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Trieu sempre envasos de vidre per a la mel
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Amb la mel, mantenir la humitat és clau per conservar un producte deliciós. La impermeabilitat dels envasos de vidre assegura que no hi hagi cristal·lització ni fermentació dels productes durant molt més temps que les alternatives de plàstic.
